{"id":53,"date":"2023-01-16T11:56:06","date_gmt":"2023-01-16T11:56:06","guid":{"rendered":"https:\/\/www.smsapi.ro\/blog\/?p=53"},"modified":"2023-01-16T13:43:31","modified_gmt":"2023-01-16T13:43:31","slug":"sms-marketing-in-e-commerce-ghidul-suprem","status":"publish","type":"post","link":"https:\/\/www.smsapi.ro\/blog\/sms-marketing-in-e-commerce-ghidul-suprem\/","title":{"rendered":"SMS Marketing \u00een E-commerce &#8211; Ghidul Suprem"},"content":{"rendered":"\n<p><strong>Bunul SMS de \u0219coal\u0103 veche. Probabil c\u0103 te g\u00e2nde\u0219ti c\u0103 un astfel de lucru al trecutului nu \u00ee\u0219i are locul \u00een comer\u021bul electronic modern, dar se pare c\u0103, \u00een anumite situa\u021bii, acesta este mult mai eficient dec\u00e2t alte modalit\u0103\u021bi de comunicare cu clientul.&nbsp;Notific\u0103ri instantanee, statusuri de livrare \u0219i conversa\u021bii atractive \u00een ambele sensuri &#8211; aceasta este puterea mesajelor SMS.&nbsp;Se pare c\u0103 160 de caractere fac o diferen\u021b\u0103 real\u0103.<\/strong>&nbsp;<\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Marketingul mobil folosind trimiterea de <a href=\"https:\/\/www.smsapi.ro\/bulk-sms\">SMS-uri \u00een mas\u0103 <\/a>poate fi o modalitate foarte eficient\u0103 de a <strong>ajunge la o gam\u0103 larg\u0103 de consumatori, precum \u0219i de a construi rela\u021bii<\/strong> cu clien\u021bii existen\u021bi \u00een comer\u021bul electronic. Cu toate acestea, condi\u021bia este ca expeditorii acestor mesaje s\u0103 respecte regulile de <a href=\"https:\/\/www.smsapi.ro\/sms-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">marketing prin SMS.&nbsp;<\/a><\/p>\n\n\n\n<p>\u00cen practic\u0103, acest lucru \u00eenseamn\u0103 c\u0103 o campanie mobil\u0103 bine preg\u0103tit\u0103 ofer\u0103 o valoare specific\u0103 destinatarilor, <strong>r\u0103spunde nevoilor \u0219i intereselor acestora<\/strong>, \u0219i nu doar informa\u021bii aleatorii despre un produs sau un serviciu. De aceea, este, de asemenea, un r\u0103spuns despre <a href=\"https:\/\/spdload.com\/blog\/startup-marketing\/\">cum s\u0103-\u021bi promovezi startup-ul<\/a>. Tot ce ai nevoie este o baz\u0103 de date de contacte \u0219i o idee pentru un con\u021binut captivant.<strong>Lista rapid\u0103 a bunelor practici de marketing prin SMS<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-smsapi-blog-2021-infobox infobox infobox--attention post-content--full-width\"><div class=\"infobox__icon\"><img decoding=\"async\" src=\"data:image\/svg+xml;base64,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\"\/><\/div><div class=\"infobox__title\"><h4>Lista rapid\u0103 a bunelor practici de marketing prin SMS<\/h4><\/div><div class=\"infobox__content\">\n<ul class=\"wp-block-list\" id=\"block-4c8e021e-ad87-4a7a-93a4-0f75253223e7\"><li>Colecteaz\u0103 \u00eentotdeauna contacte cu consim\u021b\u0103m\u00e2ntul de marketing prin SMS \u00een conformitate cu regulile GDPR.<\/li><li>Folose\u0219te func\u021bia de dezabonare care ajut\u0103 clien\u021bii s\u0103 se dezaboneze din baza ta de date.<\/li><li>Introdu linkuri prescurtate pentru a reduce num\u0103rul de caractere.<\/li><li>Adaug\u0103 parametrii UTM la URL-uri pentru a urm\u0103ri comportamentul clien\u021bilor \u00een Google Analytics.<\/li><li>Monitorizeaz\u0103 frecven\u021ba mesajelor SMS pentru un singur utilizator \u0219i nu exploata niciodat\u0103 confiden\u021bialitatea clien\u021bilor.<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cum se m\u0103soar\u0103 eficien\u021ba marketingului prin SMS?<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Utilizeaz\u0103 linkuri scurte cu parametrii UTM pentru a <a href=\"https:\/\/www.smartlook.com\/\">urm\u0103ri comportamentul utilizatorilor<\/a> \u00een Google Analytics. Acesta este cel mai simplu mod de a verifica c\u00e2t de bine func\u021bioneaz\u0103 campaniile tale.<\/p>\n\n\n\n<p>Iat\u0103, de asemenea, o scurt\u0103 explica\u021bie video privind <strong>ad\u0103ugarea de UTM la link-urile scurte<\/strong>:<\/p>\n\n\n\n<p>\u00cen paragrafele urm\u0103toare, \u00ee\u021bi vom prezenta cele mai frecvente probleme de comer\u021b electronic pe care mesajele SMS le pot rezolva rapid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Clien\u021bii au ratat promo\u021bia?<br>Solu\u021bie: Realizeaz\u0103 o v\u00e2nzare prin SMS marketing \u00een e-commerce&nbsp;<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>Aproape toat\u0103 lumea are cel pu\u021bin un telefon mobil.&nbsp;Astfel, SMS-ul poate fi o<strong> modalitate foarte eficient\u0103 de a transfera un client din lumea offline \u00een cea online<\/strong>. Tot ce trebuie s\u0103 faci este s\u0103 incluzi un link, de preferin\u021b\u0103 unul prescurtat cu parametri UTM. Acesta \u00eel va conduce pe destinatar la magazin.&nbsp;Anun\u021b\u0103 consumatorul despre promo\u021biile curente \u0219i \u00eencearc\u0103 s\u0103-l determini s\u0103 cumpere rapid.&nbsp;<\/p>\n\n\n\n<p><strong>Un exemplu de promo\u021bie prin SMS cu durat\u0103 limitat\u0103<\/strong><\/p>\n\n\n\n<p>Un restaurant japonez care vinde sushi online poate trimite clien\u021bilor s\u0103i un SMS cu urm\u0103torul con\u021binut:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2023\/01\/Picture1.png\" alt=\"\" class=\"wp-image-56\" width=\"555\" height=\"157\" srcset=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2023\/01\/Picture1.png 627w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2023\/01\/Picture1-300x86.png 300w\" sizes=\"auto, (max-width: 555px) 100vw, 555px\" \/><figcaption>Un exemplu de SMS cu o promo\u021bie limitat\u0103 \u00een timp<\/figcaption><\/figure>\n\n\n\n<p>Dup\u0103 ce apas\u0103 pe URL, destinatarul este redirec\u021bionat c\u0103tre pagina co\u0219ului de cump\u0103r\u0103turi, la care a fost ad\u0103ugat un set promo\u021bional de sushi \u0219i \u00eel poate comanda imediat.&nbsp;Un singur SMS trimis \u00een timpul s\u0103pt\u0103m\u00e2nii, dup\u0103-amiaza, <strong>poate cre\u0219te num\u0103rul de comenzi<\/strong> \u00een restaurant.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Lipsa de informa\u021bii despre stadiul comenzii?<br>Solu\u021bie: memento-uri automate prin SMS<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>Comunicarea prin SMS va fi util\u0103 \u00een timpul proces\u0103rii comenzilor.&nbsp;\u00cen acest moment, este vital s\u0103 comunici rapid \u0219i eficient. Clientul ar trebui s\u0103 se bucure de cump\u0103r\u0103turi, s\u0103 numere orele p\u00e2n\u0103 la primirea pachetului \u0219i s\u0103 nu se \u00eentrebe dac\u0103 comanda sa a fost plasat\u0103 cu succes sau dac\u0103 curierul a pierdut coletul \u00een casa de sortare. Cum ar trebui s\u0103 arate comunicarea \u00een etapa de \u00eendeplinire a comenzii?&nbsp;<\/p>\n\n\n\n<p>Primele informa\u021bii despre stadiul comenzii ar trebui s\u0103 fie trimise prin e-mail &#8211; aceasta este solu\u021bia potrivit\u0103 atunci c\u00e2nd tranzac\u021bia este finalizat\u0103, deoarece clientul este online \u0219i va verifica e-mailul ulterior. Alte informa\u021bii despre starea comenzii ar trebui <strong>trimise prin SMS, deoarece acest mesaj va fi livrat direct<\/strong> \u00een buzunarul destinatarului.&nbsp;<\/p>\n\n\n\n<p>Ce este important, acest proces poate fi complet automatizat datorit\u0103 <a href=\"https:\/\/www.smsapi.ro\/integrations\" target=\"_blank\" rel=\"noreferrer noopener\">integr\u0103rii SMSAPI<\/a> cu cele mai <strong>populare programe de comer\u021b electronic, cum ar fi Magento, WooCommerce, PrestaShop \u0219i multe altele<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Notific\u0103rile sunt utile \u0219i atunci c\u00e2nd consumatorul a finalizat procesul de cump\u0103rare, dar nu a confirmat plata. \u00cen aceast\u0103 situa\u021bie, este suficient s\u0103 trimi\u021bi un mesaj scurt clientului c\u0103 dore\u0219ti s\u0103 \u00eempachetezi \u0219i s\u0103 expediezi produsul pe care l-a comandat, dar probabil a uitat s\u0103 pl\u0103teasc\u0103.&nbsp;<\/p>\n\n\n\n<p><strong>Un exemplu de SMS de aten\u021bionare de plat\u0103<\/strong><strong><\/strong><\/p>\n\n\n\n<p>\u00cen cazul unui magazin online care vinde rucsacuri, mesajul poate ar\u0103ta astfel:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2023\/01\/Picture2.png\" alt=\"\" class=\"wp-image-57\" width=\"553\" height=\"158\" srcset=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2023\/01\/Picture2.png 627w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2023\/01\/Picture2-300x86.png 300w\" sizes=\"auto, (max-width: 553px) 100vw, 553px\" \/><figcaption>Un exemplu de SMS automat de aten\u021bionare de plat\u0103<\/figcaption><\/figure>\n\n\n\n<p>\u00cen plus, este popular\u0103 trimiterea de notific\u0103ri atunci c\u00e2nd trebuie s\u0103 returnezi banii dup\u0103 ce ai acceptat returnarea produsului. \u00cen aceast\u0103 situa\u021bie, merit\u0103 s\u0103 formulezi un mesaj privind starea pl\u0103\u021bii. Acesta ar ar\u0103ta c\u0103 \u00ee\u021bi pas\u0103 de fiecare client \u0219i c\u0103 dore\u0219ti s\u0103 \u00eembun\u0103t\u0103\u021be\u0219ti calitatea experien\u021bei de cump\u0103rare a acestuia cu ajutorul standardului de servicii.<\/p>\n\n\n\n<p>Mai ales \u00een cazul reclama\u021biilor \u0219i al retururilor, ar putea chiar s\u0103 condi\u021bioneze comenzile ulterioare plasate de consumator \u00een viitor. Genera\u021bia t\u00e2n\u0103r\u0103 acord\u0103 o mare importan\u021b\u0103 <a href=\"https:\/\/www.cloudtalk.io\/blog\/how-to-improve-customer-experience\">experien\u021bei clien\u021bilor<\/a> din magazin, neghid\u00e2ndu-se doar dup\u0103 pre\u021b.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Reten\u021bie sc\u0103zut\u0103 a clien\u021bilor?<br>Solu\u021bie:&nbsp;Remarketing prin SMS&nbsp;<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>Eforturile de a recupera un client care a intrat \u00een magazin, dar nu a cump\u0103rat nimic, reprezint\u0103 pur \u0219i simplu remarketing. Ideea este simpl\u0103 &#8211; reclamele la produse sunt afi\u0219ate dup\u0103 un anumit timp petrecut cu anumite co\u0219uri. Dac\u0103 utilizatorul a navigat \u00een oferta magazinului online cu biciclete, atunci pe urm\u0103toarele pagini vizitate, Google Ads va afi\u0219a bicicletele care l-au interesat. Aceast\u0103 solu\u021bie este disponibil\u0103 \u0219i pe Facebook. Dar este suficient?&nbsp;<\/p>\n\n\n\n<p><strong>Un exemplu de remarketing prin SMS<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Paul a c\u0103utat o biciclet\u0103 \u00eentr-un magazin recomandat de prieteni, a parcurs oferta, a ales \u0219i a cump\u0103rat modelul potrivit. \u00cen urm\u0103toarele s\u0103pt\u0103m\u00e2ni, a v\u0103zut \u00een continuare multe anun\u021buri publicitare, de\u0219i a finalizat comanda.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u00cen acest caz, bugetul publicitar a fost gre\u0219it alocat, deoarece era destinat publicit\u0103\u021bii adresate unui client care a cump\u0103rat deja produsul. Astfel de ac\u021biuni nu pot dec\u00e2t s\u0103 descurajeze un client de la un anumit magazin online. Da, merit\u0103 s\u0103 v\u0103 extinde\u021bi strategia de remarketing prin activarea clien\u021bilor care au cump\u0103rat, dar acest lucru ar trebui s\u0103 se fac\u0103 \u00een mod diferit.&nbsp;<\/p>\n\n\n\n<p>Informa\u021biile de contact despre Paul, care a finalizat comanda, se afl\u0103 deja \u00een baza de date. A\u0219a c\u0103 hai s\u0103-i oferim o reducere la un produs complementar. Nu neap\u0103rat sub form\u0103 de publicitate pe fiecare pagin\u0103 pe care o viziteaz\u0103, ci printr-un simplu SMS. Mesajul ar putea ar\u0103ta \u00een felul urm\u0103tor:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2023\/01\/Picture3.png\" alt=\"\" class=\"wp-image-58\" width=\"556\" height=\"158\"\/><figcaption>Un exemplu de mesaj de remarketing prin SMS<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Lipsa de evaluare a comenzii?<br>Solu\u021bie: colectarea de feedback prin SMS bidirec\u0163ional<\/strong><strong><\/strong><\/h2>\n\n\n\n<p>Cum s\u0103 afli ce a\u0219tept\u0103ri are clientul? \u00centreab\u0103-l! Majoritatea serviciilor de SMS \u00een mas\u0103 permit un <strong>num\u0103r virtual<\/strong> la care cump\u0103r\u0103torul poate trimite un r\u0103spuns.&nbsp;Folose\u0219te-o dac\u0103 dore\u0219ti s\u0103 <a href=\"https:\/\/embedsocial.com\/blog\/customer-feedback\/\">colectezi feedback-ul clien\u021bilor<\/a> cu privire la calitatea serviciilor oferite prin intermediul unui sondaj.&nbsp;<\/p>\n\n\n\n<p><strong>Un exemplu de feedback SMS<\/strong><strong><\/strong><\/p>\n\n\n\n<p>Trimite\u021bi un mesaj SMS automat imediat dup\u0103 finalizarea comenzii:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2023\/01\/Picture4.png\" alt=\"\" class=\"wp-image-59\" width=\"576\" height=\"164\" srcset=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2023\/01\/Picture4.png 627w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2023\/01\/Picture4-300x86.png 300w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><figcaption>Un exemplu de mesaj text prin care se solicit\u0103 feedback<\/figcaption><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.smsapi.ro\/bulk-sms\" target=\"_blank\" rel=\"noreferrer noopener\">Comunicarea bidirec\u021bional\u0103<\/a> poate rezolva mai multe probleme &#8211; func\u021bioneaz\u0103 bine dac\u0103 clientul este implicat \u00een competi\u021bie \u00een diverse concursuri.&nbsp;Feedback-ul va fi generat automat \u00een SMSAPI Customer Portal.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Rezumat&nbsp;<\/strong><strong><\/strong><\/h4>\n\n\n\n<p>\u00cen zilele noastre, consumatorii se a\u0219teapt\u0103 la mai mult\u0103 aten\u021bie \u0219i la un r\u0103spuns rapid la \u00eentreb\u0103rile lor. Automatizarea informa\u021biilor care le sunt trimise \u00een urm\u0103toarele etape ale procesului de cump\u0103rare poate contribui la satisfacerea acestor a\u0219tept\u0103ri. Vechiul \u0219i bunul <strong>SMS trece \u00een mod eficient de zgomotul informa\u021bional<\/strong>.&nbsp;Acest proces poate fi implementat cu u\u0219urin\u021b\u0103 \u00een comer\u021bul electronic datorit\u0103 modulelor SMS pentru magazinele electronice.&nbsp;<\/p>\n\n\n\n<p>Indiferent de scopul lor, mesajele text vor fi utile \u00een fiecare etap\u0103 a procesului de cump\u0103rare. Fie c\u0103 servesc ca notific\u0103ri despre starea coletelor, fie c\u0103 sunt folosite \u00een campaniile de remarketing sau \u00een cele promo\u021bionale, <strong>eficien\u021ba \u0219i rapiditatea<\/strong> lor garanteaz\u0103 \u00eembun\u0103t\u0103\u021birea experien\u021bei clien\u021bilor magazinului \u0219i, \u00een consecin\u021b\u0103, a ROI (<strong>r<\/strong>eturn <strong>o<\/strong>n <strong>i<\/strong>nvestment &#8211; randamentul investi\u021biei).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bunul SMS de \u0219coal\u0103 veche. Probabil c\u0103 te g\u00e2nde\u0219ti c\u0103 un astfel de lucru al trecutului nu \u00ee\u0219i are locul \u00een comer\u021bul electronic modern, dar se pare c\u0103, \u00een anumite situa\u021bii, acesta este mult mai eficient dec\u00e2t alte modalit\u0103\u021bi de comunicare cu clientul.&nbsp;Notific\u0103ri instantanee, statusuri de livrare \u0219i conversa\u021bii atractive \u00een ambele sensuri &#8211; aceasta [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":60,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"Marketingul mobil folosind trimiterea de SMS-uri \u00een mas\u0103 poate fi o modalitate foarte eficient\u0103 de a ajunge la o gam\u0103 larg\u0103 de consumatori, precum \u0219i de a construi rela\u021bii cu clien\u021bii existen\u021bi \u00een comer\u021bul electronic. 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