{"id":417,"date":"2024-10-14T12:15:11","date_gmt":"2024-10-14T12:15:11","guid":{"rendered":"https:\/\/www.smsapi.ro\/blog\/?p=417"},"modified":"2025-01-17T09:12:05","modified_gmt":"2025-01-17T09:12:05","slug":"3-sfaturi-de-la-smsapi-pentru-campaniile-tale-de-black-friday","status":"publish","type":"post","link":"https:\/\/www.smsapi.ro\/blog\/3-sfaturi-de-la-smsapi-pentru-campaniile-tale-de-black-friday\/","title":{"rendered":"3 sfaturi de la SMSAPI pentru campaniile tale de Black Friday"},"content":{"rendered":"\n<p>Este clar c\u0103 companiile folosesc deja marketingul <strong><a href=\"https:\/\/www.smsapi.ro\/sms-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">prin SMS<\/a><\/strong> pentru a se conecta cu clien\u021bii lor pe tot parcursul anului, iar aceast\u0103 strategie va da roade \u0219i mai mult \u00een timpul Black Friday.<\/p>\n\n\n\n<p>Cump\u0103r\u0103turile mobile continu\u0103 s\u0103 domine peisajul comer\u021bului electronic. Prognozele sugereaz\u0103 c\u0103 75% dintre consumatori vor face cump\u0103r\u0103turi online \u00een timpul Black Friday &#8211; 2024 din acest an, <a href=\"https:\/\/netcorecloud.com\/blog\/bfcm-and-cyber-monday-guide\/#predictions-for-bfcm-and-bfcm-marketing-2024-based-on-recent-data-and-trends\" target=\"_blank\" rel=\"noreferrer noopener\">45% dintre ace\u0219tia f\u0103c\u00e2nd cump\u0103r\u0103turi prin intermediul dispozitivelor mobile.<\/a><\/p>\n\n\n\n<!--more-->\n\n\n\n<p>Companiile care se pot conecta eficient cu clien\u021bii lor \u00een timpul Black Friday 2024 vor avea cu siguran\u021b\u0103 un avantaj fa\u021b\u0103 de concuren\u021b\u0103. Iat\u0103 cele mai bune 3 sfaturi pentru a executa o strategie de marketing prin SMS de succes pentru Black Friday.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. \u00cencepe\u021bi s\u0103 planifica\u021bi \u00eenainte de Black Friday<\/strong><\/h2>\n\n\n\n<p>Nu vom obosi s\u0103 v\u0103 reamintim c\u0103 planificarea este important\u0103, chiar dac\u0103 o \u0219ti\u021bi singuri.<\/p>\n\n\n\n<p>Pentru a capta aten\u021bia publicului \u0219i a crea anticipare, \u00eencepe\u021bi <a href=\"https:\/\/www.smsapi.ro\/bulk-sms\" target=\"_blank\" rel=\"noreferrer noopener\">campania SMS<\/a> de Black Friday cu mult timp \u00eenainte. \u00cencepe\u021bi s\u0103 oferi\u021bi oferte exclusive pentru a crea un fel de anticipare care va rezona cu clien\u021bii dvs. \u00cencep\u00e2nd devreme, garantezi c\u0103 se vor g\u00e2ndi la tine c\u00e2nd \u00ee\u0219i vor \u00eencepe cump\u0103r\u0103turile de s\u0103rb\u0103tori.<\/p>\n\n\n\n<p>Unele companii raporteaz\u0103 c\u0103 p\u00e2n\u0103 la 20% din v\u00e2nz\u0103rile lor anuale provin din perioada scurt\u0103 de 2-3 s\u0103pt\u0103m\u00e2ni din noiembrie, care se \u00eenv\u00e2rte \u00een jurul Black Friday \u0219i Cyber Monday. Acest lucru arat\u0103 clar de ce marketingul de Black Friday ar trebui s\u0103 fie una dintre priorit\u0103\u021bile de top pentru companii.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Segmenta\u021bi \u0219i personaliza\u021bi<\/strong><strong><\/strong><\/h2>\n\n\n\n<p><strong><a href=\"https:\/\/www.smsapi.ro\/personalization\" target=\"_blank\" rel=\"noreferrer noopener\">Personalizarea<\/a> <\/strong>nu este doar un cuv\u00e2nt la mod\u0103 \u00een mediul concuren\u021bial de ast\u0103zi, este obligatorie pentru succesul marketingului prin SMS, mai ales \u00een timpul Black Friday. Segment\u00e2ndu-v\u0103 baza de date de persoane \u00een func\u021bie de preferin\u021bele, istoricul achizi\u021biilor \u0219i implicarea lor, v\u0103 pute\u021bi formula mesajele \u00eentr-un mod care va rezona cu fiecare consumator \u00een parte.<\/p>\n\n\n\n<div class=\"wp-block-smsapi-blog-2021-infobox infobox infobox--attention post-content--full-width\"><div class=\"infobox__icon\"><img decoding=\"async\" src=\"data:image\/svg+xml;base64,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\"\/><\/div><div class=\"infobox__title\"><h4>Infocaset\u0103:<\/h4><\/div><div class=\"infobox__content\">\n<p>Dac\u0103 numele din baza de date nu \u00eencep cu majuscule, pute\u021bi remedia cu u\u0219urin\u021b\u0103 acest lucru ad\u0103ug\u00e2nd parametrul [%first_name:capital%]. Sistemul se asigur\u0103 c\u0103 fiecare nume are o intrare valid\u0103. De exemplu, numele &#8220;michael&#8221; este \u00eenlocuit automat cu &#8220;Michael&#8221;. Op\u021biunile suplimentare sunt explicate \u00een portalul pentru clien\u021bi.<\/p>\n<\/div><\/div>\n\n\n\n<p>Iat\u0103 c\u00e2teva idei de segmentare:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clien\u021bi VIP: <\/strong>R\u0103spl\u0103te\u0219te-\u021bi cei mai fideli clien\u021bi cu acces anticipat exclusiv la oferte \u0219i promo\u021bii speciale de Black Friday. \u0218i, desigur, personalizeaz\u0103-le experien\u021ba trimi\u021b\u00e2ndu-le un mesaj creat personal pentru ei, mul\u021bumindu-le pentru loialitate \u0219i eviden\u021biind faptul c\u0103 sunt clien\u021bii t\u0103i VIP.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"913\" src=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS_BlackFriday_1-730x913.png\" alt=\"\" class=\"wp-image-420\" style=\"width:373px;height:auto\" srcset=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS_BlackFriday_1-730x913.png 730w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS_BlackFriday_1-240x300.png 240w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS_BlackFriday_1-768x960.png 768w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS_BlackFriday_1-700x875.png 700w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS_BlackFriday_1.png 1080w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cump\u0103r\u0103tori anteriori de Black Friday: <\/strong>analiza\u021bi comportamentul consumatorilor din campaniile anterioare de Black Friday pentru a \u00een\u021belege preferin\u021bele clien\u021bilor. Recomanda\u021bi-le produse similare cu achizi\u021biile anterioare de acela\u0219i tip. \u00cencuraja\u021bi clien\u021bii s\u0103 profite de actualul Black Friday \u0219i \u00een acest an.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"913\" src=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS_BlackFriday_2-730x913.png\" alt=\"\" class=\"wp-image-421\" style=\"width:399px;height:auto\" srcset=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS_BlackFriday_2-730x913.png 730w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS_BlackFriday_2-240x300.png 240w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS_BlackFriday_2-768x960.png 768w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS_BlackFriday_2-700x875.png 700w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS_BlackFriday_2.png 1080w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Abona\u021bi existen\u021bi:<\/strong> Identifica\u021bi-v\u0103 abona\u021bii SMS care interac\u021bioneaz\u0103 \u00een mod regulat cu compania dvs. prin SMS \u0219i v\u0103 viziteaz\u0103 site-ul web. \u00cen campania SMS curent\u0103, eviden\u021biaz\u0103 ofertele limitate, v\u00e2nz\u0103rile rapide sau ofertele de pachet. Folosi\u021bi un stil captivant \u0219i nevoia de ac\u021biune rapid\u0103 pentru a genera conversii \u00een perioada de v\u00e2nz\u0103ri.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-smsapi-blog-2021-infobox infobox infobox--attention post-content--full-width\"><div class=\"infobox__icon\"><img decoding=\"async\" src=\"data:image\/svg+xml;base64,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\"\/><\/div><div class=\"infobox__title\"><h4>Coduri de reducere<\/h4><\/div><div class=\"infobox__content\">\n<p>Func\u021bia de cod de reducere din portalul SMSAPI v\u0103 permite s\u0103 genera\u021bi\/importa\u021bi coduri pentru a fi utilizate \u00een serviciul nostru.<\/p>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Abona\u021bi noi: <\/strong>\u00cent\u00e2mpina\u021bi abona\u021bii noi \u00een lista de campanii SMS cu o ofert\u0103 special\u0103 sau un cod de reducere pentru prima lor achizi\u021bie de Black Friday. Prezint\u0103-le povestea m\u0103rcii tale \u0219i eviden\u021biaz\u0103 beneficiile cump\u0103r\u0103turilor cu tine \u00een acest sezon de v\u00e2rf al cump\u0103r\u0103turilor. Folosi\u021bi \u00eendemnuri clare \u0219i stimulente pentru a \u00eencuraja prima achizi\u021bie \u0219i pentru a \u00eencepe s\u0103 men\u021bin\u0103 o rela\u021bie pe termen lung.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"913\" src=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_3-730x913.png\" alt=\"\" class=\"wp-image-422\" style=\"width:359px;height:auto\" srcset=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_3-730x913.png 730w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_3-240x300.png 240w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_3-768x960.png 768w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_3-700x875.png 700w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_3.png 1080w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Face\u021bi un program pentru trimiterea SMS-urilor<\/strong><\/h2>\n\n\n\n<p>Crearea <strong><a href=\"https:\/\/www.smsapi.ro\/schedule-sms\" target=\"_blank\" rel=\"noreferrer noopener\">unui program bine planificat pentru trimiterea tran\u0219elor SMS<\/a><\/strong> pentru campania ta de Black Friday va avea un impact maxim \u0219i un rezultat bun. Practica noastr\u0103 arat\u0103 c\u0103 cel mai bine este s\u0103 trimite\u021bi campanii SMS de p\u00e2n\u0103 la 7 ori pe lun\u0103, dar nu mai mult sau o dat\u0103 sau de dou\u0103 ori pe s\u0103pt\u0103m\u00e2n\u0103. \u00cen perioada de Black Friday \u0219i Cyber Monday, poate dori\u021bi s\u0103 cre\u0219te\u021bi u\u0219or frecven\u021ba mesajelor pentru a cre\u0219te interesul \u0219i a declan\u0219a ac\u021biuni rapide din partea clien\u021bilor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Exemplu de program de trimitere a campaniilor SMS:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>7 \u00eenainte de Black Friday: <\/strong>Provoac\u0103 entuziasm cu un SMS teaser care anun\u021b\u0103 oferte bune \u0219i oferte exclusive. Folose\u0219te un limbaj conving\u0103tor pentru a crea anticipare \u00een r\u00e2ndul abona\u021bilor t\u0103i.<\/li>\n\n\n\n<li><strong>Cu 3 zile \u00eenainte de Black Friday: <\/strong>Ofer\u0103 acces anticipat clien\u021bilor VIP cu oferte exclusive de precomand\u0103. Acest lucru nu numai c\u0103 recompenseaz\u0103 loialitatea acestor clien\u021bi, dar \u00eencurajeaz\u0103 \u0219i achizi\u021biile timpurii \u0219i implicarea.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"913\" src=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_4-730x913.png\" alt=\"\" class=\"wp-image-423\" style=\"width:344px;height:auto\" srcset=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_4-730x913.png 730w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_4-240x300.png 240w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_4-768x960.png 768w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_4-700x875.png 700w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_4.png 1080w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cu 1 zi \u00eenainte de Black Friday: <\/strong>eviden\u021bia\u021bi promo\u021biile cheie care urmeaz\u0103 \u0219i reaminti\u021bi abona\u021bilor s\u0103 se a\u0219tepte la oferte \u00een ziua de Black Friday.<\/li>\n\n\n\n<li><strong>Ziua de Black Friday: <\/strong>Informa\u021bi clien\u021bii despre noi oferte, reduceri \u0219i actualiz\u0103ri \u00een timp real (\u00eei pute\u021bi informa despre disponibilitatea stocurilor). Crea\u021bi un sentiment de urgen\u021b\u0103 \u00een SMS-uri cu oferte limitate \u00een timp \u0219i v\u00e2nz\u0103ri 24 de ore pentru a stimula publicul s\u0103 ac\u021bioneze imediat.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"913\" src=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_6-730x913.png\" alt=\"\" class=\"wp-image-425\" style=\"width:346px;height:auto\" srcset=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_6-730x913.png 730w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_6-240x300.png 240w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_6-768x960.png 768w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_6-700x875.png 700w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_6.png 1080w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1 day after Black Friday: <\/strong>Extinde\u021bi entuziasmul \u0219i impulsul v\u00e2nz\u0103rilor cu un mesaj SMS de urm\u0103rire. Eviden\u021bia\u021bi orice oferte disponibile, promo\u021bii extinse sau produse noi pentru a atrage mai mult interes \u0219i a cre\u0219te v\u00e2nz\u0103rile dup\u0103 Black Friday. Extinderea v\u00e2nz\u0103rilor de Black Friday poate fi o strategie puternic\u0103 pentru a atrage achizi\u021bii suplimentare de la clien\u021bii care ar fi ratat afluxul ini\u021bial sau care \u00eenc\u0103 iau \u00een considerare.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"913\" src=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_5-1-730x913.png\" alt=\"\" class=\"wp-image-426\" style=\"width:360px;height:auto\" srcset=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_5-1-730x913.png 730w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_5-1-240x300.png 240w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_5-1-768x960.png 768w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_5-1-700x875.png 700w, https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2024\/10\/SMS-BlackFriday_5-1.png 1080w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/figure>\n<\/div>\n\n\n<p>Mesajele SMS sunt una dintre cele mai populare forme de comunicare electronic\u0103, miliarde de oameni trimi\u021b\u00e2nd \u0219i primind mesaje SMS \u00een fiecare zi. Datorit\u0103 acoperirii sale aproape instantanee c\u0103tre consumatori \u0219i a ratei de deschidere de 98%, este clar de ce at\u00e2t de multe m\u0103rci aleg SMS-ul ca parte esen\u021bial\u0103 a strategiilor lor de mesagerie pentru Black Friday \u0219i Cyber Monday.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Datorit\u0103 acoperirii sale aproape instantanee c\u0103tre consumatori \u0219i a ratei de deschidere de 98%, este clar de ce at\u00e2t de multe m\u0103rci aleg SMS-ul ca parte esen\u021bial\u0103 a strategiilor lor de mesagerie pentru Black Friday \u0219i Cyber Monday.<\/p>\n","protected":false},"author":4,"featured_media":427,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2],"tags":[11,23,16],"class_list":["post-417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","tag-marketing-prin-sms","tag-sms-black-friday","tag-smsapi"],"_links":{"self":[{"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/posts\/417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/comments?post=417"}],"version-history":[{"count":3,"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/posts\/417\/revisions"}],"predecessor-version":[{"id":430,"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/posts\/417\/revisions\/430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/media\/427"}],"wp:attachment":[{"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/media?parent=417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/categories?post=417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/tags?post=417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}