{"id":39,"date":"2023-01-10T09:12:29","date_gmt":"2023-01-10T09:12:29","guid":{"rendered":"https:\/\/www.smsapi.ro\/blog\/?p=39"},"modified":"2025-01-10T18:29:33","modified_gmt":"2025-01-10T18:29:33","slug":"sms-gateway-ghid-de-pornire","status":"publish","type":"post","link":"https:\/\/www.smsapi.ro\/blog\/sms-gateway-ghid-de-pornire\/","title":{"rendered":"SMS Gateway &#8211; Ghid de Pornire"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong>Business SMS gateway este un instrument de comunicare pentru companii pentru a ajunge la clien\u021bii lor pe dispozitive mobile. Sistemul de SMS \u00een mas\u0103 SMSAPI permite trimiterea de mesaje text c\u0103tre to\u021bi operatorii GSM din \u00eentreaga lume. Func\u021biile de marketing prin SMS, cum ar fi SMS-urile personalizate, primirea de SMS-uri online, API-ul SMS deschis \u0219i prescurtarea de link-uri, ajut\u0103 la implicarea clien\u021bilor \u00een mod legal \u0219i \u00een conformitate cu GDPR. Descoper\u0103 SMSAPI &#8211; un gateway SMS global profesionist pentru companii.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Trebuie s\u0103 pl\u0103tesc pentru un gateway SMS?<\/strong><\/h2>\n\n\n\n<p>De\u0219i sunt \u00eenc\u0103 disponibile, gateway-urile SMS gratuite devin dep\u0103\u0219ite \u0219i dispar \u00eencet-\u00eencet.&nbsp;<strong>SMS-urile \u00een mas\u0103 c\u0103tre to\u021bi operatorii<\/strong> au fost limitate la furnizorii de servicii de afaceri cu o pozi\u021bie \u0219i credibilitate consolidate.<\/p>\n\n\n\n<div class=\"wp-block-smsapi-blog-2021-infobox infobox infobox--attention post-content--full-width\"><div class=\"infobox__icon\"><img decoding=\"async\" src=\"data:image\/svg+xml;base64,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\"\/><\/div><div class=\"infobox__title\"><h4>Gateway SMS Commercial <\/h4><\/div><div class=\"infobox__content\">\n<p>SMSAPI este un gateway SMS profesional. Noi transmitem SMS-uri \u00een mas\u0103 la nivel global \u0219i rapid. Contul este gratuit, a\u0219a c\u0103 mergi \u00eenainte \u0219i testeaz\u0103-l!<\/p>\n\n\n\n<p>Consult\u0103 <a rel=\"noreferrer noopener\" href=\"https:\/\/www.smsapi.ro\/pricing\" target=\"_blank\">lista actual\u0103 de pre\u021buri pentru mesajele SMS<\/a><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smsapi.ro\/signup\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Testeaz\u0103 SMS gateway<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<p>Dac\u0103 e\u0219ti \u00een c\u0103utarea unei modalit\u0103\u021bi de a trimite <strong>SMS-uri online<\/strong> &#8211; nu mai c\u0103uta. SMSAPI este un portal <strong>comercial de SMS cu acoperire global\u0103<\/strong>. Serviciile noastre sunt dedicate companiilor, sectorului public, ONG-urilor \u0219i m\u0103rcilor. Aceast\u0103 abordare exclusiv comercial\u0103 ne permite s\u0103 oferim clien\u021bilor no\u0219tri cea mai \u00eenalt\u0103 calitate, confiden\u021bialitate \u0219i securitate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cum se configureaz\u0103 serviciile de marketing prin SMS?<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Customer Portal Walkthrough | SMSAPI. Do It Yourself!\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/WadS_b3M2ko?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Business SMS Gateway &#8211; no\u021biuni de baz\u0103<\/strong><\/h5>\n\n\n\n<p>Business SMS gateway este o solu\u021bie online (SaaS) care ofer\u0103 companiilor acces la <a href=\"https:\/\/www.smsapi.ro\/bulk-sms\" target=\"_blank\" rel=\"noreferrer noopener\">SMS-uri \u00een mas\u0103. <\/a>Platforma SMS comercial\u0103 este \u00eenso\u021bit\u0103 de o multitudine de alte instrumente, cum ar fi sistemul de gestionare a campaniilor SMS, numere SMS bidirec\u021bionale, integr\u0103ri care, de exemplu, permit trimiterea de notific\u0103ri SMS \u00een e-commerce sau servicii. Mai mult dec\u00e2t at\u00e2t, SMSAPI are un set de instrumente nepre\u021buite, conforme cu GDPR, care faciliteaz\u0103 colectarea contactelor pentru baza de date a clien\u021bilor t\u0103i.<\/p>\n\n\n\n<p>Toate industriile beneficiaz\u0103 de comunicarea mobil\u0103 \u0219i de <a href=\"https:\/\/www.smsapi.ro\/sms-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">marketing prin SMS.<\/a>&nbsp;<strong>Rata de deschidere ridicat\u0103, timpul de citire rapid \u0219i CTR<\/strong> (click-thru-rate) excep\u021bional de ridicat fac din mesajele text un instrument unic \u00een m\u00e2inile agen\u021bilor de marketing. Unul dintre cele mai importante avantaje ale SMS-ului este disponibilitatea offline. Nu trebuie s\u0103 \u00ee\u021bi cumperi cel mai nou smartphone. Un text va ajunge chiar \u0219i la cele mai vechi dispozitive cu acoperire de re\u021bea foarte redus\u0103. SMS-ul este un standard redus la nivel de \u00eencep\u0103tor, fiind astfel potrivit pentru utilizatori de toate v\u00e2rstele \u0219i abilit\u0103\u021bile.<\/p>\n\n\n\n<p><strong>Accesul la API<\/strong> deschis (interfa\u021b\u0103 de programare a aplica\u021biilor) \u00ee\u021bi permite s\u0103 conectezi gateway-ul SMS cu toate sistemele, de exemplu, e-commerce, automatizarea marketingului sau CRM. Acest lucru face ca lista aplica\u021biilor posibile ale comunic\u0103rii prin SMS s\u0103 fie \u0219i mai lung\u0103. Astfel de conexiuni, numite integr\u0103ri, sunt fragmente de cod gata de utilizare sau plugin-uri care sunt, de obicei, u\u0219or de implementat. \u00cen majoritatea cazurilor, trebuie doar s\u0103 copiezi \u0219i s\u0103 lipe\u0219ti sau s\u0103 instalezi o extensie \u00een sistemul dorit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gateway SMS pentru companii &#8211; aplica\u021bii \u0219i instrumente populare<\/strong><\/h2>\n\n\n\n<p>Mesajele text \u00eenso\u021besc clien\u021bii de la \u00eenceput p\u00e2n\u0103 la ultimul pas al parcursului clientului (\u0219i chiar mai departe!). SMS-urile ajut\u0103 la generarea de clien\u021bi poten\u021biali, la stimularea v\u00e2nz\u0103rilor, la sprijinirea clien\u021bilor \u0219i chiar la autorizarea datelor \u0219i a tranzac\u021biilor. Iat\u0103 o list\u0103 scurt\u0103 de instrumente de marketing prin SMS care \u00ee\u021bi vor face comunicarea consecvent\u0103 \u0219i profitabil\u0103. Ca o not\u0103 aparte, o po\u021bi extinde rapid prin utilizarea API-urilor deschise \u0219i a bibliotecilor de programare.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SMS-uri \u00een mas\u0103 online<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Avantajele SMS-urilor \u00een mas\u0103 sunt bine documentate. M\u0103rcile \u00eel folosesc \u00een \u00eentreaga lume pentru a desf\u0103\u0219ura campanii de marketing mobil eficiente din punct de vedere al costurilor, de la achizi\u021bia de clien\u021bi poten\u021biali, remarketing \u0219i campanii de v\u00e2nz\u0103ri \u00eencruci\u0219ate. \u00cen plus, este un canal de referin\u021b\u0103 pentru notific\u0103ri, autorizare \u0219i alte procese de servicii pentru clien\u021bi.<\/p>\n\n\n\n<p>Gateway-ul SMSAPI pentru \u00eentreprinderi SMS are acoperire global\u0103. Campaniile de SMS \u00een mas\u0103 sunt disponibile de pe un portal web pentru clien\u021bi, de pe o aplica\u021bie mobil\u0103 (pentru iOS \u0219i Android) \u0219i de pe un sistem conectat (prin API). Livrarea poate fi instantanee sau \u00eent\u00e2rziat\u0103.<\/p>\n\n\n\n<p>O baz\u0103 de date a clien\u021bilor configurat\u0103 \u00een mod corespunz\u0103tor este cheia campaniilor de SMS cu un nivel ridicat de conversie. \u00cen plus, <strong>valori precum numele, adresa sau categoria de produse preferate \u00ee\u021bi permit s\u0103 personalizezi con\u021binutul<\/strong>. Acest lucru te va ajuta s\u0103 preg\u0103te\u0219ti o comunicare mai bine direc\u021bionat\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Baza de date a clien\u021bilor pentru comunicarea prin SMS<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Baza de date este o parte esen\u021bial\u0103 a marketingului t\u0103u prin SMS. Conform GDPR, acesta trebuie creat \u0219i gestionat cu respectarea confiden\u021bialit\u0103\u021bii destinatarilor. Ceea ce \u00eenseamn\u0103 c\u0103, \u00eenainte de a trimite mesaje, <strong>trebuie s\u0103 ob\u021bii consim\u021b\u0103m\u00e2ntul voluntar al fiec\u0103rui client<\/strong>. Gateway-ul nostru SMS te echipeaz\u0103 cu instrumente care \u00ee\u021bi vor face acest lucru mai u\u0219or \u0219i mai rapid.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Cite\u0219te mai multe despre GDPR \u00een marketingul prin SMS<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Widgetul SMS Newsletter este o solu\u021bie de baz\u0103, dar puternic\u0103, pentru colectarea consim\u021b\u0103m\u00e2ntului. Acest instrument \u00een\u0219el\u0103tor de simplu a fost conceput special \u00een acest scop de c\u0103tre echipa noastr\u0103 de dezvoltatori. Unul dintre numeroasele sale avantaje este <strong>u\u0219urin\u021ba de personalizare<\/strong>. \u00cel po\u021bi ajusta \u00een mod liber pentru aproape orice layout \u0219i schem\u0103 de culori. Editeaz\u0103 f\u0103r\u0103 efort toate elementele formularului \u00een Portalul clien\u021bilor SMSAPI. \u00cen cele din urm\u0103, instalarea sa este la fel de simpl\u0103 &#8211; trebuie doar s\u0103 copiezi \u0219i s\u0103 lipe\u0219ti codul pe website-ul t\u0103u. \u00cel po\u021bi utiliza chiar \u0219i \u00een comer\u021bul cu am\u0103nuntul, plas\u00e2nd o tablet\u0103 cu SMS Newsletter \u00een apropierea casei de marcat.<\/p>\n\n\n\n<p>Exist\u0103 \u0219i alte modalit\u0103\u021bi de a colecta consim\u021b\u0103minte pentru comunicarea prin SMS: Numere SMS bidirec\u021bionale, formulare pe h\u00e2rtie sau solu\u021bii integrate \u00een platformele <a href=\"https:\/\/technologyadvice.com\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a>, de comer\u021b electronic sau de marketing. Alege-o pe cea care se potrive\u0219te cel mai bine nevoilor tale!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>SMS Branding &#8211; numele companiei \u00een locul unui num\u0103r<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Unul dintre instrumentele esen\u021biale ale gateway-ului SMS pentru \u00eentreprinderi este brandingul SMS. Datorit\u0103 acestuia, companiile pot <strong>\u00eenlocui num\u0103rul de telefon cu un nume de marc\u0103<\/strong> \u00een c\u0103su\u021ba de primire a destinatarilor. Este modul \u00een care companiile pot trimite SMS-uri cu un nume.<\/p>\n\n\n\n<div class=\"wp-block-smsapi-blog-2021-infobox infobox infobox--info post-content--full-width\"><div class=\"infobox__icon\"><img decoding=\"async\" src=\"data:image\/svg+xml;base64,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\"\/><\/div><div class=\"infobox__title\"><h4>Cum s\u0103 \u00eenlocuie\u0219ti un num\u0103r cu un nume \u00eentr-un SMS?<\/h4><\/div><div class=\"infobox__content\">\n<p>Formatul numelui expeditorului SMS este specificat de standardul GSM. Doar c\u00e2teva caractere alfanumerice sunt permise \u00een c\u00e2mpul expeditorului, iar acesta este limitat la 11 litere, cifre sau simboluri. Majoritatea caracterelor speciale nu sunt permise.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lista complet\u0103 a caracterelor permise \u00een c\u00e2mpul de nume al expeditorului SMS:<\/strong><\/h3>\n\n\n\n<p><strong>\u2022 litere mici: <\/strong>a-z<\/p>\n\n\n\n<p><strong>\u2022 majuscule: <\/strong>A-Z<\/p>\n\n\n\n<p><strong>\u2022 cifre: <\/strong>0-9<\/p>\n\n\n\n<p><strong>\u2022 semne: <\/strong>. &amp; @ \u2013+ _ ! %<\/p>\n\n\n\n<p>Legisla\u021bia local\u0103 \u0219i furnizorii de gateway SMS determin\u0103 disponibilitatea m\u0103rcii SMS \u00een fiecare \u021bar\u0103. Echipa de asisten\u021b\u0103 SMSAPI verific\u0103, de asemenea, fiecare nume de expeditor. Verific\u0103m dac\u0103 exist\u0103 afirma\u021bii frauduloase care pot pune \u00een pericol imaginea de marc\u0103 \u0219i alte subiecte sensibile, imperson\u0103ri \u0219i alte tentative de fraud\u0103. \u00ce\u021bi suger\u0103m s\u0103 folose\u0219ti un nume de expeditor SMS similar cu numele companiei tale pentru a face procesul de verificare mai rapid.<\/p>\n\n\n\n<p>Nu uita c\u0103 clien\u021bii t\u0103i nu vor putea r\u0103spunde la mesajele trimise cu nume de expeditor SMS alfanumerice. Dac\u0103 dore\u0219ti s\u0103 vorbe\u0219ti cu publicul t\u0103u, exist\u0103 \u00eentotdeauna comunicarea prin SMS \u00een dou\u0103 direc\u021bii. De asemenea, \u00ee\u021bi po\u021bi seta num\u0103rul t\u0103u ca nume de expeditor SMS!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prime\u0219te SMS-uri online<\/strong><\/h3>\n\n\n\n<p>Enterprise SMS gateway este mai mult dec\u00e2t un simplu instrument pentru a trimite SMS-uri de pe un computer. Printre multe alte caracteristici, \u00ee\u021bi permite <strong>s\u0103 prime\u0219ti SMS-uri online<\/strong>. Pentru a primi mesaje de la clien\u021bii t\u0103i, ai nevoie de un num\u0103r de recep\u021bie SMS disponibil \u00een dou\u0103 formate: lung \u0219i scurt. Pe l\u00e2ng\u0103 \u00eentinderile lor, acestea sunt diferite \u00een ceea ce prive\u0219te aplica\u021biile recomandate \u0219i disponibilitatea local\u0103.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>F\u0103r\u0103 taxe suplimentare pentru clien\u021bii t\u0103i<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Clien\u021bii t\u0103i care \u00ee\u021bi scriu \u00eenapoi la un num\u0103r de SMS cu 2 c\u0103i nu vor fi taxa\u021bi suplimentar. Se aplic\u0103 taxele obi\u0219nuite ale operatorilor GSM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tipuri de numere SMS de primire (Num\u0103r Mobil Virtual):<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Codul lung este un num\u0103r de lungime standard (9 cifre); este cel mai frecvent utilizat \u00een mass-media tip\u0103rit\u0103, \u00een timpul evenimentelor, online \u0219i oriunde altundeva unde publicul are timp s\u0103 memoreze sau s\u0103 tasta\u021bi un \u0219ir lung de cifre;<\/li>\n\n\n\n<li>Codul scurt este un num\u0103r lung de 4 \u0219i 5 cifre, folosit \u00een principal \u00eentr-un mediu \u00een mi\u0219care rapid\u0103, \u00een care ave\u021bi doar un moment pentru a v\u0103 transmite mesajul. De aceea, majoritatea brandurilor \u00eel folosesc pentru campanii de SMS \u00een radio, TV \u0219i mass-media \u00een aer liber.<\/li>\n<\/ul>\n\n\n\n<p>Mesajele trimise de clien\u021bii t\u0103i pot fi deschise \u0219i citite \u00eentr-un portal SMS online sau \u00een orice alt sistem integrat. Totu\u0219i, trebuie s\u0103 configurezi o adres\u0103 de rechemare pentru a transfera mesajele \u00eentre sisteme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Leg\u0103tur\u0103 scurt\u0103 \u00een SMS<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Limita de 160 de caractere ar putea fi o limitare, mai ales atunci c\u00e2nd dore\u0219ti s\u0103 dep\u0103\u0219e\u0219ti textul simplu \u0219i s\u0103 trimi\u021bi, de exemplu, fi\u0219iere grafice, video sau sonore. De\u0219i SMS-urile func\u021bioneaz\u0103 independent de o conexiune la internet, acestea pot direc\u021biona clien\u021bii t\u0103i c\u0103tre materiale online. Trebuie doar s\u0103 adaugi o adres\u0103 URL la website sau la fi\u0219ier.<\/p>\n\n\n<div class=\"wp-block-image size-medium\">\n<figure class=\"alignleft is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.smsapi.ro\/blog\/wp-content\/uploads\/2023\/01\/message-to-client-300x86.png\" alt=\"Message from company to client\" class=\"wp-image-40\" width=\"319\" height=\"88\"\/><\/figure>\n<\/div>\n\n\n<p>\u00cen compara\u021bie cu campaniile de e-mail, SMS-urile \u00een mas\u0103 au o <strong>rat\u0103 de deschidere mai mare \u0219i un timp de citire mai scurt<\/strong>. Aceasta se traduce, de asemenea, printr-un CTR (click-thru-rate) mai mare al linkurilor incluse \u00een mesajele text. Conversia unei campanii prin SMS este incontestabil mai mare dec\u00e2t cea a po\u0219tei men\u021bionat\u0103 anterior. Cu toate acestea, sunt greu de comparat aceste dou\u0103 mijloace de comunicare, deoarece ambele servesc unor scopuri diferite \u0219i au alte aplica\u021bii, dar uneori similare.<\/p>\n\n\n\n<p>Dac\u0103 dore\u0219ti s\u0103 profi\u021bi la maximum de campania SMS, este mai bine s\u0103 preg\u0103te\u0219ti o adres\u0103 URL. Lipirea unui link lung arat\u0103 neprofesionist, ocup\u0103 o mare parte din cota de 160 de caractere \u0219i, cel mai important, scade eficien\u021ba mesajului. Acest lucru este valabil mai ales \u00een cazul URL-urilor complexe cu parametri.<\/p>\n\n\n\n<p>De aceea, cel mai bine este <strong>s\u0103-\u021bi scurtezi linkurile<\/strong> atunci c\u00e2nd trimi\u021bi SMS-uri c\u0103tre clien\u021bi. Multe servicii te vor ajuta s\u0103 scurtezi link-urile, dar te sf\u0103tuiesc s\u0103 folose\u0219ti unul <strong>integrat cu gateway-ul SMS comercial<\/strong>. La SMSAPI, noi avem <a href=\"https:\/\/www.smsapi.ro\/short-link-cutme\" target=\"_blank\" rel=\"noreferrer noopener\">cut.li<\/a>. Link-ul scurt va ar\u0103ta astfel: <a href=\"https:\/\/cut.li\/suffix\">cut.li\/suffix<\/a>, unde sufixul este ad\u0103ugat aleatoriu sau setat individual de c\u0103tre expeditorul SMS-ului. Scurt\u0103torul nostru de linkuri este gratuit \u0219i este disponibil pentru toate conturile verificate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>URL scurt \u00eentr-un domeniu al companiei<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Am creat, de asemenea, o nou\u0103 solu\u021bie care permite companiilor s\u0103 creeze leg\u0103turi scurte \u00een domeniul lor. Contacteaz\u0103-ne dac\u0103 dore\u0219ti s\u0103 afli mai multe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Analiza eficien\u021bei campaniilor SMS<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Linkurile scurte sunt direct legate de cel\u0103lalt subiect important. Ele reprezint\u0103 cea mai simpl\u0103 modalitate de a <strong>m\u0103sura eficien\u021ba campaniilor SMS \u00een mas\u0103<\/strong>. Deoarece nu exist\u0103 nicio modalitate tehnic\u0103 de m\u0103surare a livrabilit\u0103\u021bii \u0219i a ratei de deschidere, deci linkurile sunt esen\u021biale pentru analiz\u0103. Toate celelalte date \u0219i statistici pot fi ob\u021binute de la operatorii GSM \u0219i de la furnizorii de gateway SMS.<\/p>\n\n\n\n<p>Exist\u0103 cel pu\u021bin dou\u0103 metode de verificare a rezultatelor marketingului prin SMS. Pentru \u00eenceput, po\u021bi monitoriza contorul de clickuri al scurt\u0103torului cut.li. Acesta nu este, desigur, at\u00e2t de precis, deoarece \u00ee\u021bi ofer\u0103 doar cuno\u0219tin\u021be de baz\u0103 despre num\u0103rul de clickuri, data \u0219i ora acestora, tipul de dispozitiv \u0219i sistemul de operare al acestuia. Din fericire pentru tine, exist\u0103 o modalitate de a m\u0103sura rezultatele marketingului mobil direct \u00een Google Analytics (sau \u00eentr-un instrument similar).<\/p>\n\n\n\n<p>\u0218i este super u\u0219or! Tot ce trebuie s\u0103 faci este s\u0103 adaugi parametrii UTM la link-ul scurt. \u00cen acest fel, fiecare click va fi vizibil \u0219i <strong>va putea fi urm\u0103rit \u00een Google Analytics<\/strong>. Vei vedea c\u00e2nd clien\u021bii t\u0103i au dat click pe linkuri \u0219i vei putea vedea sesiunea lor pe website-ul t\u0103u. Aceste date \u00ee\u021bi permit s\u0103 \u00ee\u021bi planifici mai bine campaniile SMS folosind informa\u021biile referitoare la traficul de pe website.<\/p>\n\n\n\n<p>Cu instrumentele potrivite, ad\u0103ugarea de parametri UTM la adrese este rapid\u0103. \u00ce\u021bi recomand s\u0103 folose\u0219ti <a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campaign URL Builder<\/a> gratuit de la Google. Lipe\u0219te codul generat la sf\u00e2r\u0219itul URL-ului \u0219i scurteaz\u0103-l cu cut.li.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Analiz\u0103 avansat\u0103 a campaniilor SMS<\/strong><strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to track SMS campaigns with UTM parameters? | SMSAPI\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/K8dEN0OXFzg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rapoarte \u0219i istoric de livrare<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Fiecare <strong>gateway SMS profesionist are un sistem de raportare<\/strong> care ajut\u0103 la urm\u0103rirea campaniilor SMS unice \u0219i \u00een mas\u0103. La SMSPAI, acest lucru se face cu c\u00e2teva clickuri \u00een portalul clien\u021bilor. Trebuie doar s\u0103 alegi intervalul de date \u0219i tipul de campanie. Dup\u0103 un timp, sistemul nostru va crea un fi\u0219ier PDF cu toate statisticile utile despre activitatea contului.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>API deschis \u0219i integr\u0103ri<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>\u00cen acela\u0219i timp, cea mai important\u0103 caracteristic\u0103 a unui gateway SMS comercial este accesul la API. SMS-urile pot fi trimise dintr-un browser web prin intermediul portalului pentru clien\u021bi sau dintr-un sistem integrat. Interfa\u021ba de programare a aplica\u021biilor (sau, pe scurt, API) permite sistemelor \u0219i aplica\u021biilor s\u0103 fac\u0103 schimb de date, cereri \u0219i comenzi.<\/p>\n\n\n\n<p>Utilizarea API ar putea fi descurajant\u0103, deoarece poate fi o sarcin\u0103 complex\u0103 \u0219i plictisitoare, dar ai nevoie de foarte pu\u021bine cuno\u0219tin\u021be pentru a profita de unele dintre avantajele sale. Este de la sine \u00een\u021beles c\u0103 solu\u021biile mai avansate vor necesita un know-how extins. \u00ce\u021bi sugerez s\u0103 cite\u0219ti Ghidul dezvoltatorului de gateway SMS pentru \u00eencep\u0103tori pentru a te ghida prin cele mai de baz\u0103 aplica\u021bii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Gateway SMS global pentru \u00eentreprinderi<\/strong><strong><\/strong><\/h3>\n\n\n\n<p>Un ultim lucru: de\u0219i are sediul \u00een Polonia, SMSAPI este un gateway SMS global. Garant\u0103m livr\u0103ri c\u0103tre aproape to\u021bi operatorii GSM din \u00eentreaga lume, datorit\u0103 unor acorduri directe. \u00cen plus, oferim o livrabilitate ridicat\u0103 \u00een cel mai scurt timp posibil. SMSAPI are, de asemenea, o l\u0103\u021bime de band\u0103 mare, un timp de nefunc\u021bionare extrem de redus, ani de experien\u021b\u0103 \u0219i standarde de securitate f\u0103r\u0103 compromisuri.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.smsapi.ro\/signup\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u00cenregistreaz\u0103-te acum<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business SMS gateway este un instrument de comunicare pentru companii pentru a ajunge la clien\u021bii lor pe dispozitive mobile. Sistemul de SMS \u00een mas\u0103 SMSAPI permite trimiterea de mesaje text c\u0103tre to\u021bi operatorii GSM din \u00eentreaga lume. <\/p>\n","protected":false},"author":4,"featured_media":42,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[2,3],"tags":[11,24,12],"class_list":["post-39","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-knowledge","category-smsapi-tutorials","tag-marketing-prin-sms","tag-sms-pentru-companii","tag-sms-platform"],"_links":{"self":[{"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/posts\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/comments?post=39"}],"version-history":[{"count":10,"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/posts\/39\/revisions"}],"predecessor-version":[{"id":274,"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/posts\/39\/revisions\/274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/media\/42"}],"wp:attachment":[{"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/media?parent=39"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/categories?post=39"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.smsapi.ro\/blog\/wp-json\/wp\/v2\/tags?post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}